Jeff is a director, Executive producer, and longtime content executive whose work centers on music and storytelling. While completing his master’s studies in Media and Globalization at LSE and USC, Jeff produced the documentary Cure For Pain: The Mark Sandman Story, setting the foundation for a career rooted in personal, music-driven narratives.
His directorial debut, Our Vinyl Weighs A Ton, became a defining film in hip-hop cinema, later named one of ten landmark hip-hop films by the British Film Institute and released on Netflix and Revolt TV. He followed it with Living On Soul, a live concert film from the Apollo Theater that The Hollywood Reporter praised as “one of the most stirring music films in memory.”
Over the past decade, Jeff has directed and produced across music videos and commercial work, collaborating closely with artists and creative partners to shape visually driven, emotionally grounded stories. In parallel, he continues to develop multiple documentary projects, expanding on his long-standing interest in music, identity, and real-world storytelling. When not on set, Jeff can be found enjoying the SoCal weather on the golf course, or coaching his son's little league ball team.
